The social and economic opportunities and benefits participating in aquatics have to offer are truly phenomenal and unmatched.

From physical and mental wellbeing, sports, careers, transport and tourism, to all important water safety.

Drowning is PREVENTABLE

Drowning is the 3rd leading cause of unintentional death worldwide, accounting for 7% of all injury-related deaths. There are an estimated 372,000 annual drowning deaths worldwide and almost 90% of these are in low income and middle income countries where people have a high exposure to natural open water bodies they rely on for daily activities, business, and transportation.

Africa has the highest drowning rates and Asia the highest drowning numbers.

According to the WHO…

… a person, usually a child or young adult, dies by drowning every 90 seconds around the world. So, on average, more than 40 people lose their lives to drowning every hour of every day.

43 % under 15 years of age with children under the age of five particularly vulnerable.

The legacy of social and economic deprivation in Low- and Middle-Income Countries has led to disproportionately high drowning rates due to the lack of vital water safety;  and virtually no representation of African, Caribbean and Asian leadership in elite aquatic sports, directorates and policy on the global scene.